How do you promote your Blog? Does it payoff?

Word of Mouth
Image by Intersection Consulting via Flickr

I have been running my site for 4+ years now, and haven’t really made any serious attempt at self promotion. I have built my following by word of mouth, and showing up in Google searches. I am curious if people reached a critical mass at some point and some targeted promotion built up your visitors. I currently get between 2,000-3,000 visitors per month. Were you a small blog like mine at some point, and did something to break on through?

This last year I decided to use Twitter and Facebook as my main source of promotion. It brings in about 10-15% of my traffic. I am not a big fan of forum spam, or trying to get traffic via Digg or Reddit by posting links to my articles there. Most savy posters know blog spam and typically down vote the post anyway.

I run my blog via of, and have each post ‘publicize’ to Yahoo Updates, Twitter, and Messenger Connect, and then manually add links to Facebook. because I can’t seem to figure out how to auto-post to my blog Facebook page… It is nice that auto-publicizes my posts, but honestly, I don’t think I have EVER get traffic from Yahoo or Microsoft…I registered with Technorati a couple of years ago, but also don’t seem to get traffic from there. Various web-rings, same thing! I see a trend…I have messed around with Google Webmaster tools as well, but I’m not big enough for Google to really care about.

I know all the stuff about focusing on good content and doing regular posts, but I am looking to see if there are any other tools that other bloggers use to promote themselves!

I’d love to hear what you have to say. Don’t be afraid to leave a comment. 🙂


2 Replies to “How do you promote your Blog? Does it payoff?”

  1. Enjoyed reading the above and hope for your continued blogging success. Since I’ve been blogging on WordPress (a couple years I think) I have received sparse traffic on my blog. I started a new blog recently and attached it to postaday. Between WordPress and Google I probably average(ed) about 3 or 4 hits on my first blog and maybe 10 to twenty hits a day on my second blog. Based on those statistics I’d say I’m rolling in popularity with my second blog. Fortunately, I blog just to see my old road journals, and academic work on the internet. Considering that I don’t tell people about my blog, I’d say I’ve had a successful blogging experience. My academic work involves a new way of thinking about the world–a new ontology, and my postaday blog is filled with my early road experience (hitchhiking the country) and my later bicycling experience (13,000 miles of bicycling the U.S. and Canada). Thanks for the opportunity to post.

    1. I think you touched on something that is important. If you enjoy writing about something, share it with the world. If you can keep to a theme on the site, then people with similar interests will find you. I have always been challenged to keep to one theme, and I don’t have the time or energy to have a couple of different blogs at the same time. So my site is a bit all over the map.
      I am going to check out your blog on your bike tour…That sounds really interesting.
      Thanks for commenting!

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